Job Descriptionsâ Marketing Strategy Development: Collaborate with the Marketing Manager to develop strategic marketing plans aligned with GoPro's brand requirements and direction.
â Campaign Initiation and Implementation: Generate innovative campaign ideas and oversee the execution of offline and online marketing initiatives, with guidance and supervision from the Marketing Manager.
â Brand Channel Management: Manage GoPro's social network channels, website, and E-commerce platforms under the supervision of the Marketing Manager, ensuring content adheres to brand guidelines and maintains engagement.
â Partnership Collaboration: Support the Marketing Manager in building and nurturing partnerships with relevant brands to create impactful marketing plans aligned with GoPro's direction.
â Product Team Collaboration: Assist the Marketing Manager in collaborating with the product team to conceptualize and execute marketing campaigns and activities aimed at maximizing ROI.
â Sales Channel Support: Work closely with the sales team, under the guidance of the Marketing Manager, to develop and execute channel marketing activities aimed at driving sales performance.
â Event Coordination: Collaborate with the event team, to plan and execute events and road shows that align with GoPro's marketing objectives.
â Training Program Execution: Planning and executing training and workshop programs for dealers and end-users in collaboration with the channel marketing team.
â Social and online Management: Work closely with GoPro team to strategize and execute online content and advertising campaigns across various platforms, setting clear KPIs for evaluation.
â Performance Evaluation and Reporting: Collaborate with the Marketing Manager to monitor and evaluate the performance of marketing campaigns, providing detailed reports and insights for stakeholders and responsible brands.
Qualifications - Bachelor's Degree: Completed Bachelor's degree in any field.
- Passion for Video and Photography: Demonstrated passion for videography and photography, with a keen interest in capturing memorable moments.
- Social Media Savvy: Proficient in using social media platforms for marketing purposes, with a strong understanding of social media trends and best practices.
- Age Range: Between 28 to 35 years old.
- Marketing Experience: Minimum of 3-4 years of experience in Marketing Communication or Strategic Marketing Planning roles.
- Digital Marketing and Retail Business Knowledge: Strong knowledge and understanding of digital marketing strategies and the retail business landscape.
- Project Management Skills: Capable of completing project planning, implementation, monitoring, and evaluation effectively.
- Time Management: Ability to multitask and prioritize deadlines effectively, demonstrating excellent time management skills.
- Self-Motivated with Attention to Detail: Self-motivated individual with exceptional attention to detail and a drive for delivering high-quality work.
- Agile and Flexible: Must be adaptable to changes and possess a flexible work-life approach.
- Teamwork Skills: Strong teamwork skills with the ability to collaborate effectively with cross-functional teams.
- Ability to Work Under Pressure: Capable of working well under pressure and handling high levels of responsibility.
- English Proficiency: Good command of the English language, both written and verbal.
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