Job Descriptions- Create and execute strategies and plans for marketing campaigns and activities of assigned events to be in line with event and business strategies
- Set goals, metrics, and KPI’s for each activity and campaign
- Plan and control assigned budget to implement marketing activities with highest cost effectiveness
- Ensure that Purchase Requisition and Purchase Orders are issued timely, maintain invoice records and marketing budget trackers related to campaigns
- Plan, coordinate, and implement exhibitor and visitor promotion campaigns (on and offline)
- Write and create copy and collaterals for campaigns in accordance with show / portfolio strategies
- Produce all promotional materials including digital and printed materials
- Create and implement social media campaigns and ensure that event websites are of high quality with up-to-date contents
- Plan and implement promotional / advertising / digital media campaigns
- Track and measure marketing KPI’s (e.g. acquisition, conversion, visitation, NPS, match making, retention, etc.) to determine marketing performance effectiveness and adapt future plans to incorporate improvements
- Work with data management team to analyze and segment customer data and utilize customer insights to determine the most suitable campaign approach
- Ensure that all campaigns are embedded with tracking mechanisms which are monitored, reported, and used for campaign analysis
- Ensure that all campaigns are designed to capture sales or visitor leads
- Develop and maintain relationships and collaborate with media partners, third-party suppliers, and advertising and digital agencies
- Work with the Digital Product Success and Digital Operations teams to drive digital product adoption and digital revenue
- Lead, coach, and manage per