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Hisense was founded in 1969 and is headquartered in Qingdao, China. It is a leading global technology company focused on smart TVs, home appliances, and mobile communication devices. The company aims to improve people’s lives through innovation and smart technologies.

HHA (Thailand) Co., Ltd. is a leading manufacturer and R&D company for Hisense home appliances. It plays an important role in expanding Hisense’s manufacturing base for key product categories in Thailand. Hisense has made significant investments in Thailand to establish the country as a regional manufacturing hub for the ASEAN market. In 2024, Hisense invested more than THB 2.1 billion to build the Hisense Smart Air Conditioner Manufacturing Plant at the SNC Industrial Estate in Rayong. Covering 98 rai, the facility has an annual production capacity of up to 3 million units and is expected to create more than 1,500 jobs. This investment reflects Hisense’s long-term commitment to Thailand and supports its vision of sustainable growth alongside community development.

Hisense has also invested THB 4.7 billion to establish Thailand as an ASEAN manufacturing hub for refrigerators and washing machines, creating more than 1,200 jobs. The company is developing the Hisense Smart Manufacturing Industrial Estate at Amata City Chonburi 2 Industrial Estate. The facility will serve as Hisense’s largest refrigerator and washing machine manufacturing base in Southeast Asia, supporting growing market demand. The company plans to expand production of refrigerators, freezers, and premium washing machines, as well as invest in central air-conditioning systems for both domestic and international markets. Total production capacity is expected to exceed 9 million units, with further expansion into new industries within the New S-Curve sectors.