รายละเอียดงานKey Responsibilities:
- Strategy Development : Planning and developing both online and offline marketing communication strategies to achieve company goals.
- Campaign Execution : Developing and implementing marketing campaigns to promote products and support new product launches.
- Content Creation : Collaborating with teams to produce effective promotional materials, including website content, social media posts, email marketing, and advertising materials.
- Performance Analysis : Analyzing marketing campaigns and sales performance to identify business opportunities and target customer groups.
- Market Research : Conducting market research and analysis to understand customer needs, identify trends, and analyze competitors.
- Budget Management : Managing the assigned budget for marketing activities.
- Team Collaboration : Working closely with marketing, sales, and product teams to ensure alignment and achieve common goals.
- Public Relations : Managing public relations efforts to build brand reputation and foster positive relationships with the public.
Specific Tasks:
- Developing and implementing annual, seasonal, and tactical marketing plans.
- Creating and managing social media campaigns.
- Developing and implementing email marketing strategies.
- Managing paid advertising campaigns (e.g., Google Ads, social media ads.)
- Conducting market research and analysis.
- Monitoring and analyzing campaign performance.
- Reporting on marketing performance to management.
- Staying up-to-date with the latest marketing trends and technologies.