รายละเอียดงานE-commerce (70%)
1. Develop and execute e-commerce strategies across multiple platforms such as Shopee, Lazada, JD Central, TikTok Shop, and the company’s direct website.
2. Lead short- and long-term strategic planning for online sales, ensuring alignment with business objectives and consumer behavior trends.
3. Oversee and manage the full e-commerce operations lifecycle: storefront management, order processing, inventory coordination, promotions, and customer engagement.
4. Build, lead, and coach the e-commerce team to ensure efficient execution and high performance.
5. Analyze key performance indicators (KPIs), customer data, and sales trends to optimize campaigns and drive online growth.
6. Manage advertising budgets and performance on platforms such as Shopee Ads and Lazada Sponsored Solutions, aiming for high ROI.
7. Stay updated with emerging e-commerce trends, tools, and marketplace policies to stay ahead of the competition.
Marketing (30%)
1. Develop integrated marketing strategies to support branding and sales objectives across all digital and offline channels.
2. Conduct market research and competitive analysis to identify growth opportunities, target segments, and consumer insights.
3. Oversee and manage the marketing team, including content creators, social media, PR, and influencer relations — setting clear KPIs and monitoring performance.
4. Create and manage quarterly and annual marketing plans, including budgeting and resource allocation.
5. Evaluate the effectiveness of marketing campaigns and adjust strategies to ensure maximum impact.
6. Coordinate with cross-functional teams to ensure consistent brand messaging across all touchpoints.
สถานที่ปฏิบัติงานWe are looking for an experienced and strategic E-commerce & Marketing Manager to lead and grow our online business. This role is split into 70% E-commerce and 30% Marketing, and is ideal for someone with a strong background in marketplace operations and digital strategy — preferably with experience in major e-commerce platforms such as Shopee, Lazada, or similar.
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