รายละเอียดงานYou will be responsible for overseeing the following brands: Cubic Fitness, GymX, SaifahBhayu Performance, AliahMakia
Responsibilities:
1. Strategic Planning & Leadership
- Develop and implement integrated digital and content marketing strategies to achieve brand growth and revenue goals.
- Lead and mentor the marketing team ensuring clear direction, strong collaboration, and high-quality output.
2. Performance Marketing
- Manage and optimize paid campaigns across Meta, TikTok, Google, and LINE for both lead generation and e-commerce performance.
- Analyze media performance and use data-driven insights to refine targeting, messaging, and creative approaches.
- Ensure accurate tracking through platforms such as Shopify, GA4, GTM, RedTrack, WeTrack, or HyROS.
3. Digital Marketing Execution (Light Hands-on)
- Support campaign setup, optimization, and digital execution as needed to ensure campaigns run smoothly.
- Collaborate with internal and external teams to maintain consistent digital performance across all channels.
- Coordinate with creative teams to produce ad creatives that drive CTR, engagement, and conversions.
4. Content & Creative Management
- Work closely with Content Creators and Graphic Designers to develop engaging, brand-aligned content for social media, ads, and landing pages.
- Lead creative testing across formats, angles, and storytelling styles to improve performance results.
- Utilize AI tools (e.g., ChatGPT, Claude) to support ideation and copy development for ads and campaign assets.
5. Conversion Optimization
- Direct A/B testing for landing pages, offers, and creative variations.
- Improve page flow, messaging, and user experience across funnels to raise conversion rates.
6. CRM & Automation
- Manage LINE OA CRM and develop workflows using platforms such as HubSpot, LINE OA, Sleek, Asana, or other suited systems.
- Implement retention strategies to increase customer engagement, repeat purchases, and lifetime value