รายละเอียดงาน1. Strategic Planning & Market Research
Market & Competitor: Analyze market trends and competitor movements; identify SWOT to gain a competitive edge.
Segmentation & Targeting: Analyze the customer journey and behavior to define target segments.
Holistic Marketing Planning: Develop and execute the 4Ps strategy in alignment with core business objectives.
2. Branding & MarCom
Brand Identity Management: Oversee and maintain the brand’s Mood & Tone across all communication channels to ensure consistency.
Strategic Content Planning: Plan a content calendar covering educational, entertaining, and closing the deal.
Creative Production: Manage and execute the creation of high-quality articles, graphics, videos, and other media that resonate with the target audience.
3. Digital Marketing & CRM
Social Media Management: Oversee and update all primary platforms, including Facebook, TikTok, IG, Line OA, Website, and WeChat.
Search Engine Marketing (SEO/SEM): Optimize brand visibility on search engines such as Google, Xiaohongshu, and Baidu.
Email Marketing & CRM: Plan and implement customer retention strategies through membership systems and promotional newsletters.
4. Media & Advertising Management
Ads Management: Manage advertising budgets and execute campaigns.
Offline Media Management: Oversee offline touchpoints (if applicable), such as event booths, billboards, or print media.
5. Sales Support & Coordination
Promotional Campaigns: Design and collaborate on promotional campaigns with the Sales department.
Sales Team Support: Prepare sales kits, promotional tools, and detailed service information.
6. Data Analytics & Reporting
Marketing Data Analysis: Track and analyze Engagement, Reach, and Conversion Rates by using various analytical tools.
Monthly Reporting: Present the performance, trouble and strategic solutions to executive management.
Optimization: Utilize data-driven insights to continuously improve and optimize future campaign performance.