รายละเอียดงานDevelop and lead trade marketing strategies aligned with marketing goals, sales targets, and channel growth plans. Drive channel-specific initiatives to strengthen brand presence, improve sell-out, and grow market share across modern trade, general trade, and other key channels. Analyze market trends, shopper behavior, customer needs, channel performance, and competitor activities to identify opportunities and recommend actionable plans.
Plan and execute in-store promotions, merchandising, visibility campaigns, and POS materials to improve product availability and brand impact at store level. Work closely with sales teams to develop tailored promotion and activation plans by channel, customer type, and region to maximize commercial effectiveness. Lead trade marketing campaigns from planning through execution, ensuring timely delivery, budget control, and alignment with brand and business objectives.
Support sales teams with effective selling tools, presentation materials, promotion briefs, and product support materials. Organize training on new product launches, promotion mechanics, channel activities, and execution standards to strengthen field performance. Manage trade marketing budgets with focus on cost efficiency, ROI, and resource optimization.
Track and evaluate campaign effectiveness through sales results, promotion performance, in-store execution, and post-activity analysis, then recommend improvements. Conduct regular market visits to review execution, pricing, promotions, competitor movement, and shopper trends, using insights to refine future strategies. Collaborate with marketing, sales, product development, supply chain, and external partners to align launches, promotions, visibility, and channel priorities. Build strong relationships with retailers, distributors, and business partners, while developing annual trade calendars, launch support plans, and channel activation roadmaps to deliver stronger commercial results.