รายละเอียดงาน1. Trade Marketing Campaign Management
- Plan and execute offline campaigns, promotions, and seasonal activities
- Coordinate with sales teams and retailers for campaign rollout
- Ensure all campaign materials are delivered on time
- Monitor campaign performance and ROI
2. In-store Visibility & POSM Management
- Manage POSM production and deployment
- Ensure proper VM/display implementation across stores
- Improve product visibility and customer experience at point of sale
- Conduct regular store audits
3. Retail & Channel Support
- Support Brand Shops, Dealers, Modern Trade, and key retail partners
- Coordinate product launches and in-store activation
- Work with sales teams to improve sell-out performance
- Analyze store-level opportunities and issues
4. Sales Promotion & Performance Tracking
- Develop promotion mechanics to increase conversion and AOV
- Track sales uplift from campaigns and promotions
- Analyze SKU performance and recommend actions
- Support bundle/cross-sell strategy
5. Market & Competitor Analysis
- Monitor competitor activities, pricing, POSM, and promotions
- Collect market insights and shopper behavior
- Recommend improvement opportunities
6. Cross-functional Coordination
- Coordinate with marketing, design, procurement, warehouse, and - sales teams
- Ensure execution quality and timeline management
- Support ad hoc projects and offline events