รายละเอียดงาน1. Business Incubation & Marketing Strategy
●Support New Business Cultivation: Collaborate with the BD team during the business incubation process, from concept testing to market launch, by taking ownership of the marketing strategy to drive growth from the ground up.
●Analyze Consumer Insights: Conduct deep-dive analyses of consumer needs and pain points to design targeted marketing plans that effectively address new business opportunities.
●Monitor Trends: Stay updated on and analyze market trends, consumer behavior, and social movements across both online and offline platforms to apply them to relevant projects.
2. New Partnership Models & Campaigns
●Develop Innovative Collaboration Models: Brainstorm and design new business collaboration frameworks with partners (such as cross-industry collaborations and special co-branding campaigns) that go beyond traditional marketing methods.
●Plan PR & Marketing Campaigns: Design and manage PR strategies and marketing campaigns for partnership projects to build brand awareness and effectively reach target audiences.
●Manage Events & Special Activities: Oversee and manage the execution of events, launch activities, or promotional activations related to joint ventures and new collaborations.
3. Execution & On-site Operations
●Align with Core Marketing Team: Coordinate and collaborate with the internal core marketing team to ensure that BD project communications align with the main corporate brand identity.
●On-site Management: Travel to project locations, liaise with external stakeholders, control event operations, or attend partner meetings outside the office as required by each project.
4. Project-based Management
●End-to-end Project Delivery: Take responsibility for planning, executing, and tracking the marketing results of individual projects, ensuring delivery meets established KPIs and timelines.
●Multi-project Management: Effectively prioritize tasks when supporting marketing efforts across multipleBDproject