รายละเอียดงานRole Summary : Responsible for managing daily website campaigns, promotions, vouchers, freebies, and customer engagement activities across Web and App channels. The role ensures smooth campaign execution while supporting marketing automation activities to improve customer engagement and conversion.
Key Responsibilities
Campaign & Promotion Management :
• Manage daily promotion setup across Website and Mobile App.
• Configure vouchers, discount codes, bundle promotions, freebies, and special campaign mechanics.
• Coordinate with Merchandising, Marketing, CRM, and IT teams to ensure campaign readiness.
• Validate pricing, promotion conditions, redemption rules, and campaign accuracy before launch.
• Monitor campaign performance and troubleshoot issues during campaign periods.
Website Operations :
• Maintain website content, banners, landing pages, and campaign pages.
• Ensure product information, pricing, and promotional content are accurate and up-to-date.
• Support campaign launches for key events such as Payday, Double Day, Brand Day, and Seasonal Campaigns.
• Perform QA testing for website and app campaigns before deployment.
Marketing Automation & Customer Engagement :
• Execute customer engagement campaigns through App Push Notification, Web Push, and In-App Messaging.
• Configure trigger-based communications including:
o Abandoned Cart
o Browse Abandonment
o Back-in-Stock Notification
o Price Drop Alert
o Welcome Journey
• Schedule and deploy campaign communications based on marketing calendars.
• Coordinate with CRM teams on customer targeting and campaign requirements.
Performance Monitoring :
• Monitor promotion redemption, voucher utilization, and campaign effectiveness.
• Track website conversion performance during campaign periods.
• Prepare weekly and monthly reports on campaign results and customer engagement performance.
• Identify opportunities to improve campaign execution efficiency and customer experience.