รายละเอียดงาน1. Plan, execute, and optimize digital marketing campaigns across Meta, TikTok, Google, social media, e-commerce, and other digital channels to drive brand awareness, customer acquisition, conversion, and sales.
2. Manage campaign budgets, bidding strategies, target audiences, and performance to maximize ROI and optimize key metrics such as ROAS, CPA, CPL, and Conversion Rate.
3. Analyze campaign performance, customer journeys, and digital touchpoints to identify growth opportunities and provide actionable insights through regular reports.
4. Collaborate with Content Creators, Graphic Designers, and cross-functional teams to develop and optimize creatives, artwork, videos, copywriting, and advertising content based on campaign objectives, brand guidelines, and the advertising policies of each platform.
5. Conduct A/B testing across creatives, ad copy, audiences, landing pages, and campaign strategies, while monitoring digital trends, platform updates, consumer behavior, and competitor activities to continuously improve campaign performance.