รายละเอียดงาน● Lead the development and execution of comprehensive commercial and business plans, including sales forecasting, pricing strategy, promotional planning, and investment allocation.
● Drive the full commercial lifecycle across e-commerce platforms, ensuring seamless execution from assortment planning and product listing to campaign execution and fulfillment.
● Identify emerging market trends, competitive dynamics, and new business opportunities, and translate insights into actionable growth strategies.
● Own and deliver commercial targets including revenue, profitability, and market share.
● Plan and optimize digital ads across Meta, Google, TikTok, and marketplace platforms to drive traffic and sales.
● Monitor and analyze performance metrics (ROAS, CPA, CTR) to improve campaign effectiveness.
● Collaborate with internal teams to align ad strategy, creatives, and campaign objectives.
● Manage media budgets and scale high-performing campaigns to maximize ROI.
● Take full ownership of assigned brand portfolios and be accountable for achieving and exceeding commercial KPIs across e-commerce channels, particularly Lazada.
● Develop and implement annual business plans, brand growth roadmaps, and Go-to-Market (GTM) strategies in alignment with company objectives.
● Monitor, analyze, and evaluate sales performance, campaign effectiveness, and key business drivers to continuously optimize performance.
● Provide data-driven recommendations to maximize ROI, improve conversion, and accelerate brand growth.
● Ensure operational excellence across all commercial activities, including inventory planning, availability management, campaign readiness, and fulfillment performance.
● Monitor customer behavior, category trends, and competitor activities to maintain competitive advantage.
● Drive continuous improvement of commercial processes, tools, and ways of working to enhance efficiency and scalability.