รายละเอียดงานResponsibilities:
-Plan PR communication strategies, including big ideas, media content pillars, creative approaches, execution timeline, KPI setting and budget.
-Develop or check press kit, including press release, media briefing, executive media briefing book, Q&A, invitation, speeches.
-Measure and report performance of all PR communication campaigns/events.
-Work with event agency/in-house team, executing on ground PR events including creative planning, materials checking, to make sure the alignment of PR communication strategy.
-Work with China headquarter on global PR communication projects.
-Assist in media relation building and maintaining.
-Assist in budget management and audit documentary
-Participate in a variety of ad-hoc projects.