Job DescriptionsMain Responsibilities :
1.To take responsibility and take care all about branding of Yayoi and other brands as a brand guardian.
2.To execute media both offline and online, including in-store media of Yayoi brand. Identify and execute Yayoi’s brand strategy.
3.To identify market, digital trends & insights with collaborate to optimize media tools, and budget.
4.To determine brand’s performance in all marketing campaigns against Business’s KPI.
5.To monitor competitive analysis on market landscape, competitors’ campaigns (e.g. branding, mechanic, pricing), as well as consumers’ voices.