Jul 26, 2025
Marketing Manager /Senior Marketing Officer or Specialist
LocationVadhana, Bangkok
Salary85,000 บาทขึ้นไป
Vacancies1
Work from Home
Online Interview Apply
Job Descriptions
* Develop and implement marketing and branding strategies across all three business units, aligning with each brand’s unique goals and customer segments (B2C, B2B, and B2G) to drive growth and enhance competitive positioning.
* Conduct market research and customer analysis to define segmentation, targeting, and positioning (STP), and create tailored marketing strategies using the 4Ps (Product, Price, Place, Promotion) for each product/service.
* Plan and execute integrated marketing campaigns across both online and offline channels, including digital marketing (social media, online advertising) and offline activities (sales promotions and events) to boost brand awareness and sales.
* Organize and manage event marketing activities such as product launches, promotional events, and trade shows. Ensure full coordination including booth design, promotional materials, pre/post-event communications, and customer engagement.
* Manage marketing budgets and performance tracking. Optimize spend to maximize ROI, monitor campaign costs, and use marketing analytics tools to measure campaign effectiveness and refine strategies based on data insights.
* Coordinate with internal departments (sales, operations, customer service) and external stakeholders (partners, agencies, franchisors) to ensure marketing efforts align with business goals and are executed effectively.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in marketing strategy development and execution, with a proven track record of successful outcomes.
- In-depth understanding of STP (Segmentation, Targeting, Positioning) and practical application of Marketing Mix 4Ps in developing brand and marketing strategies.
- Strong grasp of brand value creation and competitive market analysis.
- Solid knowledge and hands-on experience in digital marketing, including tools and platforms such as SEO/SEM, social media ad management, and customer/traffic analytics via tools like Google Analytics.
- Strong leadership qualities with the ability to manage and motivate teams effectively.
BenefitsSee all Benefits.
How to apply
- สมัครทาง e-mail
- สมัครทาง Jobthai
Contacts
ฝ่ายทรัพยากรบุคคลและธุรการ
บริษัท กรุงเทพ ธนบุรี แอดมิชชั่น จำกัด
PS Tower เลขที่ 36/79 ชั้น 23 ถนนสุขุมวิท
Khlong Toei Nuea Vadhana Bangkok 10110
Tel. : 081-146-0190
Email : bkkthon01_19@trustmail.jobthai.com (Email for job application & inquiry)
Website : https://www.tiktok.com/@btateam_spirit
Location
Khlong Toei Nuea Vadhana Bangkok
Application Methods
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