บริษัท เลิร์น คอร์ปอเรชั่น จำกัด (มหาชน)

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Jul 25, 2025

Senior Digital Marketing (TCaster)

Location

BTS National Stadium, Siam

Salary

Based on experience

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Job Descriptions

1. Performance Marketing & Campaign Management - Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook/Meta, TikTok, and more. - Monitor and analyze campaign KPIs (CPA, ROAS, CTR, etc.) to drive continuous performance improvements. - A/B test creatives, audiences, and bidding strategies to maximize efficiency. - Plan and manage digital marketing budgets across multiple channels. 2. In-App Marketing & User Engagement - Design and execute in-app or website marketing strategies including push notifications, in-app messages, and banners to drive user engagement, retention, and conversion. - Set up behavioral triggers and user segmentation for personalized messaging within the app or website - Analyze performance of in-app campaigns (open rate, click-through rate, conversion rate) and continuously optimize based on data. - Collaborate with product and tech teams to implement marketing logic within mobile/web applications. - Collaborate with designers and developers to create high-converting landing pages. 3. Marketing Analytics & Reporting - Track, analyze, and report on key marketing metrics across all channels using tools like Google Analytics, Meta Ads Manager, and data dashboards. - Provide actionable insights to drive data driven decisions. - Collaborate with developer to implement tracking tools such as Google Tag Manager (GTM), Google Analytics (GA4), and Meta Pixel 4. Competitor and Market Research - Conduct regular research to monitor industry trends, competitor campaigns, and market positioning. - Identify growth opportunities and gaps through benchmarking and SWOT analysis.

Qualifications

2–5 years of experience in digital marketing or related roles.
Proven experience managing paid ad campaigns and optimizing performance.
Hands-on experience with analytics tools (Google Analytics, Data Studio, etc.).
Strong analytical mindset and proficiency in interpreting data and trends.
Excellent project management and communication skills.
Experience with customer engagement platforms and product analytics tools is highly desirable
Experience with Education business is preferable