Jul 25, 2025
Brand & Marketing Activation Manager (Chinese Speaking)
Location
MRT Phetchaburi
ARL Makkasan
SalaryBased on company’s structure
Vacancies1 Apply
Job Descriptions
• Understand Thai market, shopper, consumer, and customer insights to input into local channel planning and execution.
• Develop and execute brand marketing strategies and annual marketing plans to build Moutai’s brand equity and awareness in the Thai market within the allocated budget.
• Partner with “Commercial Teams” on promotion management and evaluation and to ensure negotiations of activations, execution and promotions with customers, where applicable, to increase sales-out and visibility of the Italasia portfolios, in line with brand guidelines and commercial objectives.
• Lead the planning and execution of brand activations, product launches, and exclusive events to engage high-value consumers and trade partners.
• Manage the full marketing mix including BTL, PR, digital, and customer marketing aligned with the brand’s positioning.
• Execute in-market channel plans based on toolkits and brand guidelines through optimizing A&P spend and deliver healthy ROI.
• Analyse and propose new business opportunities in both “On - Off Trade channels” and make recommendations on the best course to the company.
• Support team with a monthly report detailing successes, learnings, challenges and next month’s plan of each channel and principles.
• Report on competitor activity and market intelligence, including promotions, prices, deals and evaluate their impact on our brands and plans, making recommendations to respond appropriately.
• Collaborate with the “Commercial Team” to ensure continuous tracking against Minimum Execution Standards, distribution, and activations and course correct where necessary.
Qualifications
- Bachelor’s degree or above in Marketing, Business Administration, or a related field
- Fluent in Chinese (Mandarin) and English (written and spoken) is required
- Minimum 5 years of relevant experience in brand marketing, preferably within the alcohol, luxury goods, or FMCG industries.
- Proven track record in brand building and event activation
- Strong analytical skills with the ability to interpret data, generate actionable insights and problem-solving skills.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
- Hands-on, proactive, and able to work independently
- Good understanding of consumer and customer marketing
- Passionate about premium and heritage brands
- Creative thinker with a passion for delivering exceptional customer experiences.
BenefitsSee all Benefits.
How to apply
1. สมัครด้วยตนเอง
2. สมัครผ่านทาง E-mail
3. สมัคร ผ่าน JobThai (Click Apply Now)
Contacts
คุณกิตติ์ธนัตถ์ (คุณเอ หรือ คุณแมว - ฝ่ายบุคคล)
บริษัท อิตาเลเซีย เทรดดิ้ง (ประเทศไทย) จำกัด
253 Asoke Road (Sukhumvit 21)
Khlong Toei Nuea Vadhana Bangkok 10110
Tel. : 02-261-7990 ต่อ 115-121
Email : italasiagroup_17@trustmail.jobthai.com (Email for job application & inquiry)
Fax : -
Website : https://www.italasiagroup.com
Location
Khlong Toei Nuea Vadhana Bangkok
Application Methods
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