Job Descriptions- Design, execute, and optimize acquisition strategies to generate high-quality B2B and B2C leads in Thailand’s financial markets, aligning with TMGM’s business goals.
- Develop and manage localized marketing plans tailored to Thai consumer behavior, cultural context, and regulatory environment, in line with global brand direction.
- Lead multi-channel marketing campaigns (digital, email, offline) to drive lead generation, brand awareness, and engagement.
- Conduct market research to monitor trends, competitors, and opportunities, using insights to guide campaign tactics and product positioning.
- Manage Thailand marketing budgets to ensure efficient resource use and maximum ROI.
- Analyze campaign performance metrics (e.g., lead quality, conversion, ROI) using analytics tools to continuously improve outcomes.
- Collaborate with internal teams (Sales, Product, CRM) and external partners to ensure aligned and effective execution.
- Ensure consistent brand representation across all channels while adapting messaging to local markets.
- Plan and execute product launches, events, and integrated campaigns to support growth and customer acquisition.
- Oversee digital marketing execution (SEO, SEM, paid media, content, social) to boost visibility and lead generation.
- Develop targeted campaigns to nurture and engage both potential and existing clients.
- Provide support and guidance to junior staff or agency partners, fostering a high-performance team culture.
- Stay updated on marketing trends and tools, especially in financial services and the Thai digital landscape, to maintain competitiveness.
ContactsTalent Acquisition Specialist
TRADEMAX GLOBAL LIMITED
INTERCHANGE 21 Building, 399, Sukhumvit Road
Khlong Toei Nuea Vadhana Bangkok 10110