Okasto Co., Ltd.

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Aug 2, 2025

Marketing Content Planner

Location

Lat Phrao, Bangkok

Salary

Based on experience

Vacancies

English applications only.

Online Interview

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Job Descriptions

Key Responsibilities: 1. Content Strategy & Planning: -Develop & implement comprehensive content strategies for Okasto & our travel/OTA clients. -Research market, competitors, & audience to identify content gaps & trends. -Create & manage editorial calendars (blogs, social, case studies, videos). -Map content to customer journeys for lead gen & client support. 2. Content Creation & Curation: -Write, edit, & proofread high-quality, engaging, SEO-optimized content showcasing Okasto's expertise. -Collaborate with internal experts to create compelling, actionable content. -Oversee visual asset creation (infographics, images, short videos). -Curate relevant industry news & insights. 3. SEO & Digital Optimization: -Perform keyword research & implement SEO best practices for content visibility. -Optimize existing content for search engines & user experience. -Stay updated on SEO changes & digital marketing trends in travel. 4. Content Distribution & Promotion: -Develop strategies for distributing content via social media, email, industry forums. -Identify opportunities for content syndication & partnerships. -Monitor & analyze content performance (traffic, engagement, conversions, SEO rankings) to show ROI. 5. Collaboration & Communication: -Work with marketing to integrate content with campaigns. -Collaborate with sales for content supporting their efforts. -Present strategies & reports to stakeholders & clients.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
2+ years of proven experience in content planning, content strategy, or a similar role, preferably within a consulting agency, digital marketing agency, or the travel/hospitality industry.
Strong understanding of OTA platforms, the travel ecosystem, and digital marketing for hotels/travel businesses.
Exceptional writing, editing, and proofreading skills with a keen eye for detail.
Experience with content management systems (CMS) and email marketing platforms.
Demonstrated ability to develop data-driven content strategies and analyze content performance.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Creative thinker with excellent analytical and problem-solving abilities.
Excellent communication and interpersonal skills, capable of collaborating effectively with cross-functional teams.
Proactive, self-motivated, and eager to stay updated on industry trends.