Job Descriptions
- Establishes an annual and fully integrated communications program with measurable objectives, strategies and action steps.
- Assists in the preparation, utilization and update of an Annual Marketing Plan with the Group Director of Sales and Marketing (GDOSM). (include section of Public Relations Plan and Advertising Plan), broken down as necessary by division and/or department.
- Measures, interprets, priorities and evaluates the effectiveness of marketing communications activities and adjust as necessary.
- Develops and maintains active contacts with the press and key media people, and evaluates all media solicitations and exposures.
- Monitors all current attitudes and public statements concerning the hotel in foreign and local media.
- Ensures adequate targeted publicity and coverage of the hotel's positioning, promotional programs, corporate image building and other activities.
- Assesses advertising needs and opportunities for the hotel and obtains initial approval of local media campaign proposals from the GDOSM and Hotel Manager.
- Ensures that all hotel advertising and collateral (local Food and Beverage, recruitment, etc.) are of consistent high standards, and that they comply with the brand standards.
- Recommends and develops proposals and directs and implements below the line sales promotions, with external partners such as credit card companies, banks, department stores, airlines, etc. to support the advertising and sales campaigns.
- Closely works with GDOSM to maximize use of the targeted market information including customer profile, behavior, and yield for the planning and evaluation of marketing communications.