รายละเอียดงานKey Functional Areas of Responsibilities
Perform daily account management (keyword maintaining and bidding, daily and monthly budget caps, pay per click, impression share, quality score, search results, search performance across the major search channels,Ad template, GDN placement lists, and other account metrics) for variety of clients.
Assist in the management of Display network placement lists on AdWords.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Generate monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives, also administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Keep pace with search engine and PPC industry trends and developments.
Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Work closely with the other team members such as Web Developer to meet client goals.