รายละเอียดงานPurpose: Accomplishes sales marketing and promotional activities by researching and developing marketing opportunities and plan to motivate sales and marketing functions to achieve the target as set for ISS and DCS departments.
•Generate sales leads based on manufacturing/retail industry and optimize through ATL and BTL.
•Work together well with department heads to manage cross-functional teams effectively to meet tight deadlines and budgets.
•Create awareness on SATO products & services via website /social media/ emails/ seminars/ exhibitions/ organization/ government body.
•Produce marketing proposal or presentation based on specific solution by industry for Sales personnel.
•Meet marketing and sales financial objectives by forecasting requirements, preparing annual budget, monitoring, and analyzing sales promotion results to determine cost effectiveness of promotion campaigns.
•Identify marketing opportunities by identifying consumer requirements; define market, competitor's share, and competitor's strengths and weaknesses, including working with sales/ business development to forecast projected business and establish targeted market share.
•Plan, develop, implement, and evaluate merchandising, marketing collateral and trade promotion programs, including inspect layouts and advertising copy and edit scripts, audio and video clips, and other promotional material for adherence to specifications.
•Plan and prepare advertising and promotional material to increase sales of products or services, working with technology partners, business partners, sales departments, and advertising agencies.
•Execute and lead planning and execution of tradeshow, conferences, seminars, event, sponsorships, and exhibitions.
•Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.