รายละเอียดงานResponsibilities
1.Manage and execute overall marketing management with the brand vision and business goals alignment.
2.Digital marketing strategies, including content management, lead generation, social management and monitoring tools.
3.PR, event, partnering programs and marketing communication collateral development i.e. poster, brochure, souvenirs etc.
4.Plan, create and monitor marketing campaigns across all touchpoints.
5.Implement influencer and KOL marketing campaigns to drive engagement and conversions.
6.Plan and effectively control marketing and communication budget.
7.Optimize owned, paid and earned media channels for maximum impact.
8.Analyze marketing trends and track competitors to stay ahead and differentiate brand.
9.Initiate idea to enhance brand positioning and attract more customers.
10.Oversee and work with third parties – vendors and production teams in order to implement specific activities and creative ideas related to marketing and communication.
11.Collaborate with sales team to execute marketing and promotion and festive campaigns.
12.Ensure all marketing communications are in compliance with industry standards and regulations.