รายละเอียดงานOpportunity to Excel in a Global Entertainment Wonderland!
Join the pioneering team at Columbia Pictures Aquaverse Movie Theme Park, the first Sony Pictures' Columbia Pictures branded theme park in the world, located in the picturesque province of Chonburi, Thailand. We are on the lookout for a dynamic Performance Marketing Manager to lead our paid acquisition campaigns and contribute to our growth by utilizing data-driven insights across all acquisition channels.
Job Description:
As a Performance Marketing Manager, your role will be to craft, launch, and oversee paid acquisition campaigns, with a keen focus on analyzing data to derive insights that inform strategic decisions. Your work will be crucial in driving revenue and enhancing ROI through innovative and effective marketing campaigns across a variety of channels.
Roles and Responsibilities:
Campaign Management: Build and manage robust acquisition campaigns across social media, SEM, and display advertising ch5annels to drive revenue and improve ROI.
Data Analysis: Leverage quantitative analysis to optimize campaign performance based on data-driven insights.
Insight Generation: Use analytics tools like Google Analytics for root cause analysis of marketing performance issues, identifying insights for operational enhancement.
Reporting: Develop user-friendly reporting and visualization dashboards to communicate complex analyses, including marketing ROI, campaign impact, and strategic KPIs.
KPI Optimization: Stay abreast with new and relevant metrics for performance management and optimization.
Collaboration: Work closely with creative and marketing teams to experiment with strategies and innovations.
ROI Improvement: Achieve measurable improvements in ROI and CPA across all marketing channels.
Qualifications:
Proven experience in a quantitative marketing role with hands-on strategy and execution on social, search, or other performance-oriented channels.
In-platform experience with Facebook Ads Manager, Goog
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