รายละเอียดงานMain Responsibilities :
- Develop and implement retention campaigns to increase usage frequency and loyalty.
- Plan and execute effective retention activities, including membership platform, database, social media, display advertising and other customer touchpoints.
- Work collaboratively with crossed-functional team to deliver effective action plans.
- Create and generate reports, dashboards, and data visualizations to provide insights into customer behavior and trends.
- Track and report campaign performance against sales target / forecast and analyze for campaign improvement.
- Provide competitor analysis on member offering and campaigns by identifying market trends, consumer voice, price / business models and sales.
- Gather and analyze customer feedback to continuously improve products, service, and the overall customer experience.