รายละเอียดงาน•Oversee and manage brand communication strategies, including branding, digital marketing and influencer partnerships.
•Develop and execute comprehensive strategies for owned and paid media channels such as Facebook, the company website, Line OA, email marketing, and other online media to build brand awareness and drive customer acquisition.
•Utilize knowledge of search engines and social media platforms to identify and implement effective advertising strategies tailored to each platform.
•Monitor and analyze the performance of all media channels to ensure optimal results and adjust strategies as needed.
•Identify and manage search engine keywords and extensions to enhance the effectiveness of SEM and SEO efforts.
•Ensure that online presence is maximized through strategic optimization techniques.
•Plan, coordinate, and execute brand events, activations, and collaborations to enhance brand visibility and customer engagement.
•Work closely with internal teams and external partners to ensure seamless event execution, from concept development to on-site management.
•Evaluate event success and provide recommendations for future improvements.
•Stay informed about online marketing trends, emerging social media platforms, and influential figures within the industry.
•Make recommendations on leveraging these trends and opportunities to enhance brand engagement and market position.
•Manage relationships with agencies, suppliers, influencers, and other key partners to enhance brand exposure and support marketing objectives.
•Collaborate effectively to ensure alignment with brand values and goals.
•Analyze the performance of marketing campaigns to identify factors contributing to success or failure.
•Provide actionable insights and recommendations based on campaign data to improve future marketing efforts.