รายละเอียดงานResponsibilities
- Develop and Execute Internal Social Media Strategy: Create and implement a comprehensive social media strategy aligned with the company's internal communication goals, employer branding objectives, and overall company culture.
- Content Creation and Curation: Develop engaging and informative content (text, images, videos, stories, etc.) that showcases the company's work, culture, employee achievements, industry insights, and values. Curate relevant internal news and updates for social sharing.
- Platform Management: Manage and maintain the company's internal social media channels (e.g., LinkedIn, Instagram, internal communication platforms, potential future channels). Ensure consistent branding and messaging across all platforms.
- Employee Engagement: Develop and implement strategies to encourage employee participation and engagement on internal social media channels. Foster a sense of community and belonging.
- Employer Branding: Utilize social media to attract top talent by showcasing the company's unique culture, values, and employee benefits. Highlight career opportunities and employee success stories.
- Internal Communications Support: Collaborate with internal communications to amplify key messages, announcements, and initiatives through social media.
- Performance Monitoring and Analysis: Track, analyze, and report on the performance of internal social media initiatives. Identify trends, insights, and make recommendations for optimization.