รายละเอียดงานResponsibilities:
Plan, shoot, and edit engaging e-commerce short videos on a daily basis.
Manage and respond to EC video comments daily.
Develop storyboards for various types of e-commerce short videos, including motion videos and real-person videos, on a daily basis.
Post short videos on various e-commerce channels (Lazada, Shopee, TikTok) daily.
Contribute to the development and execution of strategic campaigns incorporating short video content for each campaign.
Collaborate with the marketing team to ensure seamless integration of short video initiatives into broader campaign strategies for each campaign.
Develop and implement creative strategies for short video content on TikTok on a weekly and monthly basis.
Collaborate with project managers and marketing teams to align short videos with overall brand goals on a weekly and monthly basis.
Execute the end-to-end production of short videos, from ideation to publication, on a weekly and monthly basis.
Monitor the performance of short videos on TikTok, analyzing key metrics on a weekly and monthly basis.
Provide insights and recommendations based on performance data to enhance future content on a weekly and monthly basis.
Stay updated on TikTok trends and algorithm changes to adapt content strategies on a weekly and monthly basis.
Conduct short-video sales performance analysis by campaign and monthly.
Analyze short-video engagement performance by campaign and monthly.
Analyze short-video insights by campaign and monthly.