รายละเอียดงานPrivate Label Strategy & Development
- Define and execute private label strategy based on market trends and customer demand.
- Develop new product concepts, lead NPD, and identify market opportunities for brand expansion.
Supplier Sourcing & Negotiation
- Identify and negotiate with suppliers to source quality, cost-effective products.
- Ensure quality, pricing, and timely delivery through strong supplier relationships.
Product Development & Compliance
- Oversee product formulation, testing, and compliance with regulations (e.g., Thai FDA).
- Work on packaging design and quality checks for safe product launches.
Merchandising & Sales Performance Management
- Develop assortment plans to boost sales and manage inventory levels.
- Monitor pricing, margins, and ensure optimal in-store and online placement.
Brand Positioning & Marketing Collaboration
- Define brand identity and collaborate with marketing for product campaigns and promotions.
- Coordinate product launches with packaging, digital marketing, and influencer partnerships.
Performance Analysis & Continuous Improvement
- Analyze sales, trends, and customer feedback to optimize product offerings.
- Track competitor movements and adjust strategies accordingly.
Cross-Functional Coordination & Project Management
- Collaborate with teams across buying, merchandising, marketing, and supply chain.
- Manage project timelines, budgets, and ensure smooth communication for successful launches.