รายละเอียดงานMarketing Strategy & Planning
- Develop data-driven marketing strategies tailored to each client’s business goals.
- Create and manage integrated media plans across platforms: Facebook, Google, TikTok, and others.=
- Stay up to date with industry trends and platform changes to enhance campaign effectiveness.
Client Management & Consulting
- Act as the main point of contact for assigned clients.
- Provide consultative insights, build trust, and manage client expectations.
- Present campaign strategies, performance reports, and optimizations in a clear and structured way.
Campaign Execution & Performance Analysis
- Work closely with internal teams (strategists, media buyers, creatives) to launch and optimize campaigns.
- Monitor and analyze campaign performance using key metrics (CTR, CPC, ROAS, etc.).
- Troubleshoot issues such as underdelivery, low quality score, or bidding inefficiency.
- Recommend actions based on insights from performance and platform data.
Business Analysis & Strategic Insight
- Translate marketing performance into business implications (e.g. revenue trends, ROI impact).
- Evaluate how campaigns contribute to broader client goals (e.g. customer acquisition, retention).
- Provide strategic advice beyond media buying—campaign structure, audience segmentation, creative direction, and conversion paths.
- Help identify growth opportunities and potential risks in marketing plans from a business lens.