รายละเอียดงาน•Develop and execute paid media strategies across social platforms such as Facebook, Instagram, Google Ads, TikTok, and Pinterest.
•Monitor and optimize ad performance in real-time to ensure high ROI and engagement.
•Collaborate with graphic designers, copywriters, and content creators to develop ad creatives aligned with campaign goals and brand aesthetics.
•Conduct A/B testing on ads, landing pages, and call-to-action strategies to improve conversion rates.
•Analyze campaign performance using analytics tools and report key KPIs (e.g. ROAS, CTR, CPC, CPA).
•Manage and allocate advertising budgets effectively, ensuring efficient spending.
•Stay updated on platform algorithm changes, industry trends, and best practices.
•Retarget audiences and manage lookalike audience strategies to increase brand engagement and customer loyalty.
•Work with the marketing department to align ad campaigns with seasonal product launches, promotions, and marketing calendars.