รายละเอียดงานKey Responsibilities:
1. Review and approve distributor’s annual and quarterly marketing plans to align with HQ strategies and brand positioning.
2. Monitor and evaluate all distributor-led marketing activities (ATL, BTL, digital, social media, CRM, showroom events).
3. Provide regular feedback to improve campaign effectiveness and customer engagement.
4. Ensure distributors execute marketing plans on time, within budget, and meet KPIs.
5. Conduct quarterly business reviews and performance evaluations with the distributor’s marketing team.
6. Serve as main contact between regional/global HQ and Thai distributor on marketing matters.
7. Localize global campaigns and product launch strategies for Thai market while maintaining brand integrity.
8. Coordinate rollout of marketing materials, toolkits, and communications from HQ to distributor.
9. Provide Thai market insights and consumer trends to HQ to support strategy development.
10. Ensure all marketing communications comply with corporate identity and brand guidelines.
11. Train and support distributor’s marketing team on brand standards, campaign execution, and reporting.
12. Conduct brand audits to ensure showroom and campaign consistency with standards.
13. Consolidate campaign results, market performance, and KPI reports from distributor.
14. Analyze campaign effectiveness regarding brand awareness, lead generation, traffic, and sales conversion.
15. Manage co-op fund usage and ensure marketing expenditures are documented and within budget.
16. Support major campaigns like new model launches, test drives, motor shows, roadshows, and PR events.
17. Align PR, influencer, and digital media strategies with HQ direction and Thai consumer preferences.
18. Coordinate with media agencies and vendors, especially for HQ-led campaigns requiring local adaptation.
ติดต่อKhun Jinatcha D. (สาขา00001)
BYD AUTO (THAILAND) CO., LTD.
Interchange 21 building 30th fl. room no.3001-3006, 399 Sukhumvit Rd,
แขวงคลองเตยเหนือ เขตวัฒนา กรุงเทพมหานคร 10110
โทรศัพท์ :
083-812-7158 สำหรับติดต่อสมัครงานฝั่งกรุงเทพเท่านั้น ไม่รับพิจารณาการเสนอขายสินค้าหรือบริการใดๆผ่านทางเบอร์นี้ วิธีการเดินทางTraveling By MRT , get off at Sukhumvit Station Exit 2. When going up the escalator, turn left and go up the escalator 2 more times when you come up to the main road. Turn left into Interchange 21 building.
In Case Of Traveling By BTS , get off at Asoke Station Exit 6 And walk straight along the sky link. Turn left into Interchange Building.