รายละเอียดงานStrategic Planning
Develop comprehensive marketing plans aligned with the company’s overall business objectives.
Conduct market research to identify growth opportunities, competitive trends, and customer insights.
Collaborate with advertising agencies to develop and execute ad campaigns, while monitoring key performance metrics such as CPV, ROI, CPC, and CPM.
Maintain awareness of competitor activity, industry developments, and technological advancements to inform future marketing strategies.
Team Leadership
Lead and mentor the marketing team to ensure seamless execution of marketing initiatives.
Assign tasks, monitor progress, and provide regular feedback to team members.
Foster strong collaboration with internal stakeholders, acquisition teams, and external agencies.
Support team development through training, performance evaluations, and career growth planning.
Brand Management
Ensure consistency in brand messaging, tone, and visual identity across all channels and materials.
Develop and implement strategies to strengthen brand positioning and market differentiation.
Monitor and analyze brand performance metrics to guide ongoing improvements.
Content Marketing
Plan and manage content strategies that engage audiences, build brand awareness, and support key business objectives across digital and offline channels.
Oversee content creation, distribution, and performance tracking across platforms (e.g., social media, website, email).
B2B & Café Marketing
Develop and manage B2B marketing strategies to generate leads, build strong client relationships, and drive business growth through targeted campaigns and alignment with sales teams.
Create and implement café-specific marketing initiatives to promote brand presence, drive foot traffic, and enhance customer experience.
Lead influencer collaborations, content creation, and digital campaigns to increase visibility and engagement.