รายละเอียดงานResponsibilities
1) Marketing Strategy & Budgeting
- Design and implement marketing strategies that align with business objectives.
- Manage and allocate marketing budgets efficiently to maximize ROI.
2) Campaign & Promotion Execution
- Initiate and manage promotional activities, product launches, and customer engagement events.
- Evaluate campaign results and continuously improve based on performance data.
3) Brand Communication & Content
- Develop and manage marketing content across all platforms—social media, website, print.
- Ensure consistency in messaging and brand identity both online and offline.
4) Team Development & Collaboration
- Lead the marketing team to execute projects on time and at high quality.
- Promote continuous learning and upskilling within the team.
5) Market Insights & Trends
- Conduct research to understand market dynamics, customer behaviors, and competitor activities.
- Translate insights into actionable plans to maintain brand competitiveness.