รายละเอียดงานKey Responsibilities:
1. Content Strategy & Planning:
-Develop & implement comprehensive content strategies for Okasto & our travel/OTA clients.
-Research market, competitors, & audience to identify content gaps & trends.
-Create & manage editorial calendars (blogs, social, case studies, videos).
-Map content to customer journeys for lead gen & client support.
2. Content Creation & Curation:
-Write, edit, & proofread high-quality, engaging, SEO-optimized content showcasing Okasto's expertise.
-Collaborate with internal experts to create compelling, actionable content.
-Oversee visual asset creation (infographics, images, short videos).
-Curate relevant industry news & insights.
3. SEO & Digital Optimization:
-Perform keyword research & implement SEO best practices for content visibility.
-Optimize existing content for search engines & user experience.
-Stay updated on SEO changes & digital marketing trends in travel.
4. Content Distribution & Promotion:
-Develop strategies for distributing content via social media, email, industry forums.
-Identify opportunities for content syndication & partnerships.
-Monitor & analyze content performance (traffic, engagement, conversions, SEO rankings) to show ROI.
5. Collaboration & Communication:
-Work with marketing to integrate content with campaigns.
-Collaborate with sales for content supporting their efforts.
-Present strategies & reports to stakeholders & clients.