Job Descriptions• Strategy & planning of effective 360-degree communications campaigns to support corporate campaigns, trade promotions, and sustainability campaigns
• Collaborating internally (graphic designer, media and activation, merchandise) and externally (agencies, production houses) to generate such communications materials
• Develop efficient marketing communication plan with maximized impact to strengthen brand equity
• Explore new idea and strategic direction to enrich and grow overall brand equity & marketing campaign
• Develop plan & budget control of online marketing campaign to reach efficient awareness.
• Generate customer brand engagement & total brand experience at all touch points for both communication & retail aspects
• Creating various types of content and communication materials such as press releases, photo captions, artworks, posters, videos, social media posts etc. to support corporate and sustainability communications.
• Monitoring and responding to issues on social media effectively and quickly to prevent them from escalating into crises
• Media planning to support key campaigns, working closely with media agency to deliver cost-effective and high-impact paid media
• create efficacy online content