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บริษัท ที เอ ซี คอนซูเมอร์ จำกัด (มหาชน)

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Jul 4, 2025

Asst. Product Marketing Manager (Cosmetic & Supplement)

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arl iconARL Ramkhamhaeng
salary iconSalary
salary iconBased on company’s structure
number of positions iconVacancies
number of positions icon1 อัตรา
wfh iconWork from Home
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Job Descriptions
Job Summary: We are looking for a passionate and strategic Product Marketing Assistant Manager to join our skincare division. This role is responsible for developing compelling product concepts, leading go-to-market strategies, and managing KOL/influencer campaigns to ensure successful product positioning and consumer engagement. ________________________________________ Key Responsibilities: •Develop and execute product marketing strategies for skincare products, including product positioning, messaging, and consumer targeting. •Lead the end-to-end process of product concept development by analyzing market trends, consumer insights, and competitive landscape. •Collaborate closely with R&D and Product Development teams to ensure product concepts align with both brand direction and market demand. •Own and implement go-to-market strategies for new product launches, coordinating across digital, retail, PR, and trade channels. •Identify, onboard, and manage KOLs and influencers, ensuring brand-fit collaborations and campaign performance aligned with KPIs. •Work with creative, digital, and content teams to develop effective marketing assets and communication strategies. •Monitor and analyze campaign results, product performance, consumer feedback, and ROI to optimize future activities. •Stay ahead of global and local skincare trends and competitor activity to proactively shape product and marketing strategies.
Qualifications
  1. Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
  2. Minimum 3–5 years of experience in product marketing or brand marketing, preferably in the skincare, beauty, or personal care industry.
  3. Strong experience in developing product concepts and go-to-market execution.
  4. In-depth understanding of consumer behavior in the beauty/skincare segment.
  5. Hands-on experience working with KOLs/influencers and evaluating campaign effectiveness.
  6. Excellent project management, communication, and cross-functional collaboration skills.
  7. Data-driven and insights-oriented; experience with tools like Google Analytics, CRM systems, or social listening platforms is a plus.
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    Contacts
    คุณจิตติมา
    บริษัท ที เอ ซี คอนซูเมอร์ จำกัด (มหาชน)
    เลขที่ 9/231-233 ชั้น 23 อาคารยูเอ็มทาวเวอร์ ถ.รามคำแหง
    Phatthanakan Suan Luang Bangkok 10250
    Tel. : 02-717-2898
    Email : tacconsumer_122@trustmail.jobthai.com (Email for job application & inquiry)
    Fax : 02-717-2899
    Website : http://www.tacconsumer.com
    Location
    Phatthanakan Suan Luang Bangkok
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