Job Descriptions- Planning & implement digital marketing activities and campaigns, including web, SEO/ SEM, email, social media & display advertising.
- Manage and develop, align and steer marketing plans and activations while bridging gaps/identify opportunities, where possible.
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
- Prepare and discuss media and creation concepts or ideas.
- Create marketing programs to execute with impact, based on consumer insights, analytic-driven and leverage best practices to drive brand equity, commercial growth, and omni-customer experience.
- Responsible for the online and offline campaigns and events.
- Maintaining our social media presence across all digital channels.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Overseeing social media operation and implementing metrics for measuring and reporting digital marketing performance.
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
- Stay abreast of emerging digital tools and platforms, digital marketing trends, EdTech, new technologies, and share insights with the rest of the team.