Job DescriptionsJob Purpose
To develop and manage online marketing strategies to enhance brand presence, generate traffic, drive online engagement, and support sales across Coca Holding brands. This includes overseeing digital content, social media, online advertising, website updates, and digital performance analytics.
Key Responsibilities
1. Digital Marketing Strategy & Campaigns
•Plan and implement digital marketing campaigns aligned with the brand’s goals (seasonal promotions, new product launches, awareness campaigns, etc.)
•Coordinate across departments to integrate online campaigns with offline marketing, PR, and operational activities.
•Monitor current trends and propose new ideas to increase online reach and engagement.
2. Social Media Management
•Manage daily content across all brand social media channels (Facebook, Instagram, TikTok, LINE OA, etc.)
•Work with the creative team to develop engaging content including visuals, reels, videos, and copywriting.
•Monitor trends, respond to customer comments/inquiries, and maintain brand tone and image.
•Launch and manage social media campaigns and giveaways.
3. Performance Marketing & Advertising
•Plan and execute paid digital campaigns (Meta Ads, Google Ads, YouTube, etc.)
•Define target audiences and optimize ad campaigns to achieve key performance indicators (KPIs) such as impressions, click-through rates (CTR), conversions, and return on ad spend (ROAS).
•Collaborate with agencies or in-house teams for ad creatives, media plans, and performance reports.
4. Website & Online Platform Management
•Oversee updates and maintenance of brand websites and landing pages.
•Ensure promotions and visuals are updated according to campaign timelines.
•Monitor user experience (UX), and suggest improvements to increase conversion.
5. Content Marketing & E-mail/LINE CRM
•Work with the content and creative team to produce regular blog articles, promotional e-mails, LINE broadcasts, and brand updates.
•Build segmented customer l
ContactsHuman Resources Department
COCA Holding International Co.,Ltd
8 Soi Anumanratchaton, Surawong Rosd (Silom Soi 6)
Suriyawong Bang Rak Bangkok 10500