BG Container Glass Public Company Limited

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May 2, 2024

Marketing Communications Officer

สถานที่ปฏิบัติงาน

Thanyaburi, Pathum Thani

เงินเดือน

ตามโครงสร้างบริษัท

อัตรา

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Job Descriptions

Key Responsibilities: -Assist in the development and implementation of marketing communication plans and campaigns to promote brand awareness, drive customer engagement, and support business objectives. -Create compelling content for various marketing materials, including press releases, blog posts, social media posts, email newsletters, website content, and advertising copy. -Manage the company's social media channels, including content creation, scheduling, community management, and performance tracking, to drive engagement and increase brand visibility. -Support the planning and execution of marketing events and initiatives, including trade shows, conferences, webinars, product launches, and customer appreciation events. -Collaborate with internal teams, including marketing, sales, product development, and creative, to ensure alignment of marketing communication strategies with overall business goals. -Monitor and analyze the performance of marketing communication activities, compiling reports and dashboards to track key metrics, identify trends, and make data-driven recommendations for optimization. -Assist with media relations activities, including developing press materials, building media lists, pitching stories, and coordinating interviews and media opportunities. -Conduct research and gather data to support marketing communication initiatives, including market analysis, competitor research, and customer insights. -Provide administrative support to the marketing communications team, including scheduling meetings, maintaining calendars, organizing files, and handling other day-to-day tasks as needed.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or related field.
Strong writing and editing skills, with the ability to create clear, concise, and compelling content for various audiences and channels.
Experience managing social media channels for business, including content creation, scheduling, and community management.
Knowledge of digital marketing tools and platforms, including social media management tools, email marketing software, and content management systems.
Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams and external stakeholders.
Strong organizational and project management skills, with the ability to manage multiple tasks and priorities effectively in a fast-paced environment.
Analytical mindset, with the ability to interpret data and metrics to measure campaign performance and identify opportunities for optimization.
Experience in the [industry/sector] is a plus but not required.