Job Descriptions1. Plan and execute international sales and marketing strategies to expand the overseas OEM customer base and drive business growth.
2. Plan and execute domestic sales and marketing strategies to expand the B2B OEM customer base in skincare, dietary supplements, cosmetics, and fragrances, across both:
- Online channels: Website, SEO, digital advertising, social media, and Line Official Account
- Offline channels: Trade exhibitions, booths, and Open House events
3. Work closely with Product Development, NPD, Sales, and R&D teams to develop and communicate the OEM factory’s value proposition, including manufacturing standards, R&D capabilities, formulations, speed to market, brand trust, products and services, knowledge, customer pain points, and market trends.
4. Plan and develop marketing content and marketing campaigns to support sales and business objectives.
5. Analyze the Health & Beauty market, including competitors and industry trends.
6. Develop sales tools and CRM systems to support and enhance the effectiveness of the sales team.
7. Define KPIs linked to sales performance and systematically monitor and track results.
8. Supervise, manage, and coordinate the marketing team and marketing agencies to ensure effective execution of marketing activities.