Job DescriptionsContribute to the formulation and execution of integrated marketing plans and promotional initiatives.
• Perform in-depth market analysis to monitor trends, customer behavior, and competitor activities.
• Identify potential growth areas and suggest actionable strategies to enhance market positioning.
• Oversee and update the company’s social media platforms, including Facebook, Instagram, and Twitter.
• Design and manage a content calendar, producing compelling posts, stories, and videos.
• Plan, execute, and monitor paid social media campaigns to maximize outreach and ROI.
• Content Development & Branding
• Work closely with the creative team to produce high-quality marketing assets such as brochures, flyers, and email templates.
• Draft and refine copy for web pages, blogs, and social channels, ensuring consistency in tone and messaging.
• Uphold brand identity by adhering to style guidelines and refining communication standards.
• Plan and manage ongoing email campaigns, including customer newsletters and product promotions.
• Design and distribute email communications tailored to various audience segments.
• Analyze performance metrics (open rates, click-throughs, conversions) to enhance campaign effectiveness.
• Support the organization of marketing events, including product launches, webinars, and workshops.
• Liaise with external stakeholders such as vendors, service providers, and collaborators.
• Promote events through integrated channels, ensuring maximum visibility and participation.
• Monitor key marketing KPIs, including web traffic, social engagement, and campaign metrics.
• Generate performance reports and provide insights to guide data-driven marketing improvements.