Pensmith International School

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Jun 24, 2025

Marketing & Business Development Officer

Location

Bang Kapi, Bangkok

Salary

28,000 - 35,000 THB

Vacancies

English applications only.

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Job Descriptions

Join one of Bangkok’s most exciting and forward-thinking international schools! Pensmith International School is expanding, and we’re looking for a goal-oriented, creative, and proactive Marketing & Business Development Officer to help us grow. If you’re passionate about education, love crafting campaigns, enjoy connecting with people, and thrive in a fast-paced environment — this role is for you! 🔍 About the Role This hybrid role combines marketing, sales, and business development. You'll play a key part in boosting student enrollment, building partnerships, managing campaigns, and showcasing our vibrant school community — all while reporting directly to our Head of Marketing. 🧩 Key Responsibilities *Develop and implement lead generation strategies to drive student enrollment. *Manage and nurture prospective leads through phone calls, follow-ups, walk-ins, and online inquiries. *Research and analyze direct competitors, educational trends, and the local/international school market to identify opportunities for growth and differentiation. *Build and maintain relationships with local and overseas educational agencies and partners. *Plan and execute digital marketing campaigns (Facebook Ads, Google Ads, etc.), including tracking and analyzing performance metrics. *Create engaging content and visuals for social media and marketing materials (experience with Photoshop/Illustrator preferred). *Plan and execute on-site/off-site events, exhibitions, and school tours. *Produce newsletters, blog articles, and website content to promote school activities and values. *Collaborate closely with the Academic Team to gather timely updates and key messaging points. *Coordinate with local media for advertising, PR, and press opportunities.

Qualifications

Bilingual: Fluent in English and Thai (spoken & written), Thai nationals are strongly preferred
A Bachelor’s degree is required. A background in Marketing, Business Administration, or related fields is highly preferred.
Tech-savvy: Excel, Ad Management, photography; design and video editing skills are a big bonus.
Excellent communication, presentation, and interpersonal skills.
Self-starter who can multitask and make sound decisions.
Results-driven with strong attention to detail.
Comfortable working independently and as part of a team.
Experience in an educational setting is a plus.