Jun 24, 2025

Senior Executive, Marketing (Social Media & Influencer)

Location

BTS Asok, Nana

MRT Sukhumvit

Salary

35,000 - 40,000 THB

Vacancies

English applications only.

Online Interview

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Job Descriptions

Content Strategy & Copywriting • Own and manage the monthly country content calendar across all key Social Media Channels while supporting Growth team on copywritting for CRM and In-App content • Craft engaging Thai copy for ads, social posts, CRM, in-store materials, push notifications, Google Ads, and Meta Ads • Translate and localize global campaigns to suit the Thai audience and market nuances • Ensure all written content aligns with the brand tone while being witty, relevant, and on-brand Campaign Operations • Lead end-to-end campaign coordination, including KOL/creator briefing, scheduling, and stakeholder alignment • Collaborate cross-functionally with teams such as Product, Ops, Retail, Studio, and Brand to execute timely campaigns • Oversee shoot logistics from creative brief to execution, ensuring brand tone and deliverables are met • Track campaign timelines and support post-campaign reporting and evaluations Social Media & Community Engagement • Plan and manage social media calendars across Instagram, TikTok, Facebook, X, YouTube Shorts, and Threads • Conceptualize and produce original, social-first content (static visuals, short-form videos, real-time coverage), occasionally appearing in content if required • Actively engage with followers and communities in real time using features like comments, duets, challenges, etc. • Analyze content performance and optimize based on insights from analytics tools and social listening • Manage promotions via the ZUS App backend and coordinate the setup of platform activities Influencer & Creator Partnerships • Identify and engage with influencers and creators that align with BUS Coffee’s brand identity • Develop and manage influencer campaigns, including seeding, collaborations, tracking ROI, and contract negotiation • Maintain strong relationships with creators across micro to macro levels • Monitor and report on influencer performance using key metrics such as engagement, reach, impressions, and conversions

Qualifications

3+ years of experience in marketing, campaign operations, or content creation
Proven ability to write engaging copy in Thai and translate/adapt content from English
Strong project management skills; able to juggle multiple campaigns and stakeholders
Familiarity with KOL/influencer engagement and social media trends
Fluent in Thai and English (both written and spoken)
Energetic, open-minded, and proactive — someone who thrives in a fast-moving environment and isn’t afraid to bring fresh ideas to the table