รายละเอียดงาน- Create marketing strategies and promotional tactics in the product category assigned (e.g. skin care/ make up/ body care) to achieve sales target.
- Ensure smooth implementation of marketing and promotion strategy by working closely with related departments such as sales, retail operation, IT, brand communication.
- Analyze sales and promotional effectiveness in all sales channels (own stores, traditional trade, modern trade, e-commerce). Use the insights from the data to adjust the marketing and promotion strategies for the product category assigned.
- Analyze the competitive landscape to determine pricing and marketing strategy.
- Forecast sales off take for the products in the category assigned.
- Monitor inventory level of the products in the category assigned, and creating promotional mechanics to achieve healthy inventory level when needed.
- Manage the discount structure and profit margin for products in the category assigned.